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  • Locations: Brussels, Belgium; Ghent, Belgium
  • Program Terms: FL-Pre Session
  • Restrictions: SRU applicants only
  • This program is currently not accepting applications.
Fact Sheet:
Fact Sheet:
Program Type: Faculty-Led SRU Study Abroad Application Fee: 100
ISIC Card Fee: 25
Program Description:
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Program Overview | Faculty Leader Information | Program TimelineCosts | Health and Safety

Program Overview

The business student of today must prepare themselves for success in the ever-expanding global economy in which they will compete. A visit to Belgium directly exposes the participating student to all aspects of marketing in a different country. Marketing's core subject areas consist of the 4 P's- product, price, promotion and place/distribution. Even the "casual' tourist to a foreign country observes many elements of the marketing mix. Student of this class will be prepped to note similarities and differences in such things as: product offerings, prices, sales and merchandising techniques, consumer behavior, advertising/promotional methods, customer service and to a lesser extent, distribution methods. By virtue of just traveling to and in Belgium/Europe students will experience commerce and the retail environment in a countries that are members of the European Union, be forced to deal with Eurodollars and exchange rates, and gain an appreciation for being able to communicate across cultures and languages. Participating students must be enrolled in MRKT 335-Retail Management during the spring 2020 semester or FIN 603-Global Dynamics of Business (MBA course during Pre-Session) to be eligible for this program. Further information is available from Dr. Nan Nicholls and Dr. Kurt Schimmel as well as the Office for Global Engagement (Spotts World Culture Building-Room 002C).

Faculty Leader Information

Dr. Nan Nicholls
Dr. Kurt Schimmel

Program Timeline

Timeline Important Dates
Fall publicity for program September, October, November 
Apply for your passport Immediately upon application
Student applications & application fee due Last day of Spring registration (November 15, 2019)
Official acceptances announced Last week of November
Students billed for program fees Mid December
Airline reservations confirmed Mid January (airline fees are non-refundable once flights are confirmed in January 2020)
Pre-Departure meetings with Directors January/February/March/April/May (in class discussions)
Group departs May 10, 2020 (estimated day of departure)
Group returns May 19, 2020 (estimated departure from Brussels)


A non-refundable application fee of $125.00 will be paid at the time of application. The application fee covers the cost of an international student identity card ($25.00) and $100.00 administrative fee. 

Estimated Costs:
  • estimated $2400.00 for those students enrolled in MRKT 335-Retail Management during the Spring 2020 semester
  • estimated $2400.00 + 3 credits of summer tuition and fees for MBA students enrolled in FIN 603-Global Dynamics of Business  and the May program. 

Cost includes:
  • International airfare
  • Transportation in country
  • Most program activities/site visits and excursions
  • Shared accommodations
  • Most breakfasts
  • Welcome/ Farewell Dinners
  • In-country transportation
  • Basic international travel insurance via the ISIC card
** We recommend an estimated $500.00-$600.00 in personal spending money to cover meals beyond breakfasts and incidentals including personal shopping. This estimate is determined by previous student reports of personal spending and may vary by participant.**

Health and Safety

For general safety and security information for students abroad visit U.S. Students Abroad
For information regarding vaccines and medicines visit the CDC. **Vaccines are the financial responsibility of the program participants and not covered in the above costs.
To learn more about international travel in this country, click here.

Dates / Deadlines:

There are currently no active application cycles for this program.

This program is currently not accepting applications.